Built in ear saver buttons will be standard on all of our new fall/winter hats for the coming season. Leave your hat on when you take your mask on and off!

“Models show that if 80 percent of people wear masks that are 60 percent effective, easily achievable with cloth, we can get to an effective R0 of less than one. That’s enough to halt the spread of the disease.”

It's Monday the 9th of March, 2020 and it doesn't feel like we are heading towards a great week.  The entire nation of Italy is on lock down. Toilet paper is sold out everywhere (and I still don't quite understand why) and the global pandemic is spreading.  That can't be a good way to start a day or a week in anyone's books.